Michael Parker | Director

CA, CPP, MinstD, BBS, Grad. Dip Bus

In 2018 Michael co-founded Crux, an innovative accounting firm based in Nelson. Over the course of 4 years, Crux grew to a team of 9 talented people, being recognised as one of the top 4 emerging accounting firms in NZ and winning the NZ Small Firm of the Year at the 2021 Xero Awards.

In 2023 Crux merged with Malloch McClean to create a new powerhouse in the world of accounting across Te Tau Ihu Top of the South.

Prior to forming Crux, Michael worked for a mid-sized local accounting firm WK Strawbridge as an Associate Principal in the business advisory space. He has also worked for the international accounting firm Deloitte (in both NZ and the UK).

Michael has worked with various clients in a virtual CFO capacity, utilising his extensive knowledge and experience in strategic planning, profit improvement, risk management and business valuations to help his clients to grow and improve their business and to build resilience.

Outside of work Michael enjoys spending time with his wife Hannah, son Archer and daughter Bella. Michael and Hannah also own a local retail business, Palm Boutique.

“I am passionate about helping my clients to succeed in their financial and business endeavours and achieve their life goals. I believe in providing advice that is proactive and forward thinking. I am focused on helping my clients to grow and develop their business, while ensuring that they remain focused on their core business strategy.”

BACK TO OUR TEAM

Awards

2024 Kiwibank Young Business Person of the Year Nominee

2024 Gap Advisor of the Year Finalist

Learn more about my background and career journey on episode 15 of the Make It Count Podcast

Podcast

Retail and E-Commerce

Industry Specialisations

Hospitality

Tech / SaaS

Construction